Google’s AI Overviews (AIO) have dramatically changed how search results look in 2025. For many informational queries, AI-generated summaries now appear where Featured Snippets (FS) used to dominate, often pushing traditional snippets further down the page—or replacing them entirely.
Does this mean featured snippets are dead? Not yet.
But their role is changing: FS are no longer the primary zero-click feature for informational searches, while Local Packs remain strong for transactional and “near me” queries.
This guide explains:
- How FS and Local Packs fit into the AI-dominated SERP in 2025
- Why optimizing for FS is still worth it
- How to optimize for both FS and Local Packs to stay visible
Are Featured Snippets Being Replaced by AI Overviews?
The short answer: yes, in many cases—but not completely.
1. AIO Taking Over Informational Queries
- Position Replacement: AIO often occupies the prime FS location at the top of the SERP, summarizing multiple sources in one answer.
- Multi-Source Preference: AIO prefers pulling diverse content, not just the top-ranked FS page.
- Rich Media Bias: AIO frequently features YouTube videos, image carousels, and step-by-step breakdowns, which FS rarely does.
For example, a query like “how to fix a leaking water heater” now often shows:
- Categorized leak types (tank, valve, pipe connection)
- Individual fixes for each type
- A YouTube video carousel for visual guidance
—leaving the old-style 50-word FS answer nearly obsolete for this intent.
2. Where FS Still Matter
- Short, direct fact-based queries: Definitions, quick stats, or yes/no answers still often trigger FS.
- Long-tail, niche queries: Many low-volume or local-specific searches don’t yet have AIO coverage.
- AIO Crossover Effect: Optimizing for FS improves your chance of being cited in AIO, as both require structured, high-E‑E‑A‑T content.
Why Local Packs Are More Valuable Than Ever
While FS face AIO competition, Local Packs remain stable or even stronger because:
- AIO rarely replaces transactional/local-intent queries (“plumber near me” still triggers a map).
- Click-to-call conversions are direct—users often act without visiting a site.
- Google continues to prioritize GBP (Google Business Profile) signals for these results.
Optimizing for Featured Snippets (Still Relevant)
Even with declining traffic, FS optimization remains useful because it:
- Builds brand authority—your name still appears at the top, even if fewer clicks occur.
- Increases AIO inclusion chances—Google often uses the same well-structured Q&A content for AIO.
FS Optimization Steps
- Target snippet-friendly queries: Focus on how-to and Q&A content not yet dominated by AIO.
- Use Q&A headings: “What causes low water pressure?”
- Answer directly in 40–60 words; use lists or tables for steps and comparisons.
- Add FAQ schema to service pages.
- Keep content updated with fresh data—AIO favors recently revised pages.
Optimizing for Local Packs (Critical in 2025)
After Google’s July 2025 Core Update, Local Packs have become even more critical for local businesses. While AI Overviews are overtaking many informational queries, Google still prioritizes Local Packs for transactional and “near me” searches, making them one of the most reliable lead sources.
1. Google Business Profile (GBP)
- Complete all fields, including services, business categories, and photos.
- Post weekly updates to stay active.
- Respond to every review—engagement is now a stronger ranking factor.
2. NAP Consistency
- Ensure Name, Address, Phone (NAP) consistency across your site, GBP, and directories.
3. Reviews & Local Backlinks
- Actively request Google reviews (especially with keywords in comments).
- Build local citations through partnerships, events, and sponsorships.
4. Schema Markup
- Use LocalBusiness schema to reinforce your service area.
FS & Local Packs Checklist
| Task | Why It Matters | Done? |
|---|---|---|
| Create Q&A-style headings with concise answers | Helps FS & AIO inclusion | ☐ |
| Add FAQ schema | Boosts PAA, FS, and AIO chances | ☐ |
| Optimize GBP with photos & updates | Key ranking factor for Local Pack | ☐ |
| Get reviews & reply consistently | Improves trust and pack visibility | ☐ |
| Ensure NAP consistency | Prevents local ranking drops | ☐ |
| Update content regularly | Signals freshness to both FS & AIO | ☐ |
Final Thoughts
While Featured Snippets are losing ground to AI Overviews, optimizing for them remains a smart move—FS tactics directly feed into AIO eligibility.
Meanwhile, Local Packs are as important as ever. For local service businesses, a blended approach works best:
- Use FS optimization for informational visibility (and AIO citations).
- Double down on Local Pack optimization for direct leads.
The SERP is evolving, but with the right strategy, you can still stay visible—and get calls—even in a zero-click, AI-dominated search world.
Next Step
Read our guide: Content Freshness: Keeping Local Service Sites Updated for SEO to learn how regular updates improve both FS and AIO inclusion chances.
